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1. www.advisers.com.tw破壞式創新，壽險市場的嶄新服務業行銷 | Advisers財務顧問雜誌

   www.advisers.com.tw

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   2017年9月23日 · 1.目標在難以言喻、高價值及無法解決的消費者問題. 例如二 一年索尼（Sony）的Discman CD可攜式播放器，可以容納210首CD，曾經叱吒風雲。 然而，索尼太執著於使用其固有方式，來維持可攜式音樂播放器製造領導者的地位，而無法成為世界上最大的音樂播放發行者。 2.待完成的任務（Job to be done） iPod本身其實並不好用，直到iTune Store軟體出現，提供了方便好操作的音樂下載。 與其同時，索尼則忙於將非法使用其音樂的青少年們送進監獄，除非他們願意到店裡花費約美金15元購買正版CD，但往往他們只喜歡該片CD中的1或2首歌曲。 3.敏捷的創新活動. 主動蒐集、分析、動員可獲得的全方位的訊息，來協助消費者以較少花費來完成任務。

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