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Must be at least 400 pixels wide and 150 pixels tall. Loads fastest as an sRGB JPG file that's 851 pixels wide, 315 pixels tall and less than 100 kilobytes. For profile pictures and cover photos with your logo or text, you may get a better result by using a PNG file.
Find out what are the minimum image pixel size requirements for business ads on Facebook, Instagram and Messenger, including for Stories, Feed and more.
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Your Facebook Page's profile picture displays at 170x170 pixels on your Page on desktop computers and 128x128 pixels on smartphones. Learn more about the dimensions of your Facebook Page's profile picture and cover photo.
Specs. Computer dimensions: 170x170 pixels. Mobile dimensions: 128x128. Tips. For profile pictures and cover photos that include your logo or text, you may get a better result by using a PNG file.
Your Facebook Page's profile picture displays at 170x170 pixels on your Page on desktop computers and 128x128 pixels on smartphones.
Testing your ad is the best way to find what works for your audience, but these techniques can be effective. Use the recommended aspect ratio for each placement. Different placements across Facebook, Messenger, Instagram and Meta Audience Network require different aspect ratios.
To check the pixel count of an image: Right-click on the image (or, on a Mac, control-click). Choose Properties or Get info. Click the Details tab. (or, on a Mac, More info ). You'll see the image dimensions in pixels. Now that you know the image's size, you can check if it fits our specifications in the Ads Guide.
