搜尋結果
Today our global logo looks like this. It has four elements – the panda icon, our initials WWF and the copyright and trademark logos. All these elements are locked up together and shouldn’t be separated. The panda icon and our initials are internationally registered and trademarks.
- Brand elements
UK. Action. Tab. Our primary branding element for WWF ...
- Brand elements
海洋 海洋是地球的生命之源 野生生物 非法野生生物貿易和消費正威脅世界標誌性物種的生存。 為了保護這些物種及人類健康，我們必須停止相關貿易和消費。 米埔及濕地 東亞沿岸的濕地是數千萬水鳥的中轉站和渡冬之地。 遷徙過程中，沿途的濕地就是牠們休息、進食、補充能量之所。
Colour palette. Typography. Tone of voice. OUR LOGO IS ONE OF THE MOST POWERFUL SYMBOLS ON THE PLANET. © Bernard De Wetter / WWF. Our iconic logo is at the heart of all our communications – and is recognized all over the world. Logo. What is the story behind WWF’s panda logo?
- 1961
- 1961 – 1970
- 1970 – 1986
- 1986 – 2000
In the initial version, a panda is drawn. The style is schematic; the contour, like the animal, is already in the process of extinction, so it was hastily sketched on paper while it was still visible. The cute panda is taken in a circle as if surrounded by care.
In the same year, designers presented the second version of the logo. They enlarged the image, gave it detail, and removed the circle.
In 1970, the name of the organization was changed: “for nature” was added to the “World Wildlife Fund.” In connection with this, the logo was revised. The panda has sad eyes, looking directly at the surroundings. The animal’s claws were removed to emphasize helplessness and defenselessness.
The animal is depicted standing on all fours, and the abbreviation of the charitable fund – “WWF” – is placed under the drawing. The eyes are not visible: the artists left only the characteristic black spots.
Known worldwide by its panda logo, World Wildlife Fund (WWF) leads international efforts to protect endangered species and their habitats and address global threats such as pollution, over-fishing and climate change.
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世界自然基金会 （英語： World Wide Fund for Nature ， 縮寫 ： WWF ），成立于1961年4月29日（成立時為 世界野生生物基金會 ，英語： World Wildlife Fund ，於1986年易名，但仍在美国和加拿大使用此名），其标誌是一只 大熊猫 。 世界自然基金会最终目标是制止并最终扭转地球自然环境的加速恶化，并帮助创立一个人与自然和谐共处的未来。 它是世界上最大的 环保组织 ，活跃于100多个国家 [2] 。 2014年，其资金55%来自私人捐赠，19%来自政府机构（如 世界银行 ），8%来自公司投资。 [3] WWF徽标来历. WWF的熊猫徽标灵感来自于 大熊猫 姬姬 。
