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- Global logo | WWF Global logo Our black-and-white panda logo has become one of the most powerful and recognisable symbols on the planet. Our panda is more than 50 years old and she carries huge value and meaning with her – a symbol and standard for conservation and protection of the natural world and our planet.
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Why do we have a WWF logo?
Why does WWF have a panda logo?
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What does WWF stand for?
Today our global logo looks like this. It has four elements – the panda icon, our initials WWF and the copyright and trademark logos. All these elements are locked up together and shouldn’t be separated. The panda icon and our initials are internationally registered and trademarks.
What is the story behind WWF’s panda logo? The inspiration for our logo came from Chi-Chi: a giant panda that arrived at London Zoo in 1961 – the same year that WWF was created. Aware of the need for a recognisable symbol that would overcome all language barriers, WWF’s founders agreed that Chi-Chi’s distinctive shape and colour would ...
- 1961
- 1961 – 1970
- 1970 – 1986
- 1986 – 2000
In the initial version, a panda is drawn. The style is schematic; the contour, like the animal, is already in the process of extinction, so it was hastily sketched on paper while it was still visible. The cute panda is taken in a circle as if surrounded by care.
In the same year, designers presented the second version of the logo. They enlarged the image, gave it detail, and removed the circle.
In 1970, the name of the organization was changed: “for nature” was added to the “World Wildlife Fund.” In connection with this, the logo was revised. The panda has sad eyes, looking directly at the surroundings. The animal’s claws were removed to emphasize helplessness and defenselessness.
The animal is depicted standing on all fours, and the abbreviation of the charitable fund – “WWF” – is placed under the drawing. The eyes are not visible: the artists left only the characteristic black spots.
© 1986 Panda Symbol WWF – World Wide Fund For Nature (formerly known as World Wildlife Fund) ® “WWF” is a WWF Registered Trademark Global logo – use The global logo is used consistently across the network and will continue to be used in the UK for our core organisational applications – stationery, PowerPoint presentations and signage.
The giant panda is the featured animal on the logo for World Wildlife Fund as a symbol of all endangered species that would be able to thrive if permitted the range and natural environment of their origin. Our logo is representative of World Wildlife Fund's commitment to protect wildlife and wild spaces.
2024年3月10日 · The World Wide Fund for Nature, known as WWF (it used to be called the World Wildlife Fund and still is in the US and Canada) has a universally recognised logo which remains a potent symbol for the primary focus of the WWF’s work: the conservation, preservation and restoration of natural environments around the world.
Our brand is founded on a brand idea, a philosophy which our tone, values and personality as well as our look and feel are all based on. That philosophy also provides the benchmark against which we can test everything WWF-UK does as we work towards our ambitions and goals. You’ll find all the elements of our strategy explained in this section.
