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Fenty X Puma (stylized FEИTY x PUMA; aka Fenty Puma Creeper or simply Fenty Creeper), is a fashion collaboration between Barbadian singer-songwriter and businesswoman Rihanna and German clothing manufacturer Puma. Rihanna first partnered with and
Rihanna was named creative director of Puma's womenswear line in December 2014. Two years later, Puma partnered with The Weeknd as a creative collaborator. [71] In 2018, Puma launched its venture with its ambassador Selena Gomez called "Phenom Lux'' [72] [73] In 2019, Big Sean became Puma's brand ambassador.
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The following year, Rihanna released her first trainer with Puma and it sold out online within three hours of its pre-sale launch. Over the next two years, Rihanna released various other footwear in different colorways and styles, which were all met positively by both critics and buyers.
Fenty Beauty (stylized as FEИTY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became high-demand upon first release. The original foundation launch included 40 shades, and has since expanded to 50.
Fenty x Puma (stylized FEИTY x PUMA; aka Fenty Puma Creeper or simply Fenty Creeper), is fashion collaboration between Barbadian singer-songwriter and businesswoman Rihanna and German clothing manufacturer Puma. Rihanna first partnered with Puma
The venture made Rihanna the first woman of colour to lead a house under the LVMH brand, and the first woman to create an original brand for the group. Fenty is the first new producer of clothing, shoes, perfumes and accessories under the LVMH brand since 1987, which follows the seventy LVMH brands, including Louis Vuitton , Givenchy ...
Puma Creepers by Rihanna In 2015, Puma and Rihanna launched a collaborative shoe line called the Puma Creeper, which won an award for Shoe of the Year in 2016. [7]
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