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2024年9月15日 · It’s Reinventing Itself to Stay Relevant. W酒店為大眾帶來生活風格類型的酒店產品。 它正在自我再造以維持品牌特色並與新世代消費者接軌。
2024年9月25日 · Partner Content. W Hotels’ Lessons in Luxury’s Evolution to Meet Global Consumer Expectations. The newly transformed W Hotels’ flagship properties have reimagined their cultural programming and offerings across hospitality, music and fashion to cater to the demands of its discerning clientele.
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Is W Hotels reinventing itself to stay relevant?
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- New Vibe, Same Spirit
- Q3 Openings
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Upcoming projects will feature unexpected or elevated materials, color palettes and sculptural details unseen in properties of the past; W properties around the world are already feeling the changes. W South Beach, for example, is decorated with commissioned works from local artists Pilar Zeta and Miranda Makaroff. At W Nashville, besides leatherbo...
W Budapest
W’s first property in Hungary is built inside historic Drechsler Palace on Andrassy Avenue, a luxury shopping street and UNESCO World Heritage Site often referred to as Budapest’s Champs-Elysees. W Budapest began construction in 2017 with architecture spearheaded by Bánáti + Hartvig Studio and interior design work by Bowler James Brindley. The hotel will have 162 guestroooms and suites, and a destination bar with views of the city.
W Macau-Studio City
Situated in the heart of Cotai, a strip of reclaimed sea-land known as “the Las Vegas of the East,” W Macau-Studio City is the centerpiece for Studio City Phase 2, a multi-complex development that includes indoor and outdoor water parks, cineplexes and state-of-the-art MICE (Meeting, Incentives, Conference and Events) facilities. Development of W Macau-Studio City was initiated by Melco Resorts & Entertainment Limited in 2021. The hotel will feature 557 guestrooms, including 127 suites, as we...
W Milan
Owned by Gruppo Statuto and managed by Marriott International, the hotel is located in Piazzetta Bossi, just behind the Teatro alla Scala and moments from the trendy Brera neighborhood. W Milan was led by Milan-based architects Stefano Boeri Architetti and designed by international firms Yabu Pushelberg and Studio Urquiol. The 116-room W Milan was transformed from an original 1950s Rationalist building with a contemporary interior that looked to capture the essence of Milanese culture through...
W Prague
A renovation of the former Grand Europa Hotel first built in 1905, W Prague will combine Old World-glamor with bold contemporary touches like a rooftop bar and hi-tech event space on famous Wenceslas Square. Designed by Baranowitz + Kronenberg Architects, the historical elements of the former hotel will be connected to a new oval-shaped extension to house 154 guestrooms and suites.
W Sydney
Construction began in 2018 on what is set to become the largest W Hotel in the world—a curvilinear, sail-shaped building housing 585 guestrooms and suites along the shoreline of Sydney’s Darling Harbor. This centerpiece of “The Ribbon,” a luxury retail neighborhood that runs along the waterfront, was built and developed by Grocon to feature standout entertainment, all-day dining venues and 1,300 square meters of event space in a maritime palate inspired by the area’s nautical history. Story c...
2023年5月22日 · After 25 years, Marriott International‘s luxury lifestyle brand W Hotels is reinventing itself to evolve with the tastes of a new generation. Ushering in this transformation are five new properties in Budapest, Milan, Prague, Sydney and Macau-Studio City that will connect guests to the culture, places and people around them like ...
2022年1月10日 · With every hotel company trying to get a foothold in the lifestyle hotel space, one of the original players is out to show it can still be relevant. The nearly 60-hotel W Hotels brand...
2024年9月25日 · As the hospitality industry continues to adapt and innovate, W Hotels remains a vital part of the conversation, ensuring it stays relevant and appealing across generations.
2023年6月21日 · W Hotels, the luxury Marriott International brand originally conceived by Barry Sternlicht in 1998 that helped usher in the lifestyle concept and proffered it to the masses, is going in for a tune-up. The uber-hip brand has a loyal following—why change a good thing?
