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  1. 2020年7月9日 · A significant share of our customers heard of us on the news (19%), and found us via Google search (20%). Our first product launch was around the time the Hong Kong SAR government officially unveiled the Volunteer Health Insurance Scheme (VHIS). This garnered significant coverage from local and international media.

    • How Did You Hear About Bowtie Insurance?
    • Have You Bought Medical Insurance before?
    • Why Do You Need Medical Insurance?
    • Did You Shop Around Different Providers?
    • Why Did You Choose A Virtual Insurer?
    • Why Do You Trust Us?
    • How Was Your Purchase Experience?
    • Did You Reach Out to Customer Support?
    • How Can Bowtie Do A Better Job?
    • Have You Referred Your Friends to Bowtie?

    A significant share of our customers heard of us on the news (19%), and found us from Google search (20%). Our first product launch was around the time the Hong Kong SAR government officially unveiled the Volunteer Health Insurance Scheme (VHIS). This garnered significant coverage from local and international media. Collaborating with one of our mo...

    More than half of the interviewed customers were first-time buyers of medical insurance. This speaks to Bowtie’s ease-of-use. With little to no experience buying medical insurance, customers were still able to complete the online underwriting process. Of the customers who had purchased insurance before, one-third are buying Bowtie products for thei...

    More than 40% of the interviewed customers have existing group medical insurance from their employer. They purchase additional products from us to “top-up” their protection. “Topping-up” your protection is important, because often our customers find their employers’ provided medical benefits inadequate. Among our customers, teachers, civil servants...

    Our customers are diligent. 90% of the interviewed customers did their homework by comparing us with other well-known insurance brands. Most of them rely on the many free online comparison tools like MoneyHero, MoneySmart and the government issued VHIS Plan Search Engine. A few read about us in the Consumer Council’s Choice Magazine. Unlike most in...

    The interviewed customers are a price sensitive crowd. I spoke with customers who even remembered how many dollars our monthly premiums were cheaper than other comparable products. Half of them mention price as the motivation to pick a virtual insurer. Bowtie has the lowest VHIS premiums for both men and women aged 0 – 75 years old. These cost savi...

    Many of our interviewed customers took the time to dig into our company’s history. They were curious about how my co-founder and I started a company in an industry with so many entrenched players. It does read a little bit like David versus Goliath. When they realized that John Tsang shares and supports our mission, our customers were positively su...

    Our biggest breakthrough has been dramatically reducing the time it takes to submit an application for underwriting. Nearly half of our customers completed applications in one take, doing so in between 10 – 15 minutes. That’s an amazing accomplishment compared to conventional channels. We invested significant effort in building an experience that’s...

    Although we have a dedicated team of healthcare and customer service professionals ready to help, we haven’t done enough to alert users to their existence. We are proud of the fact that 60% of customers completed their applications without any human support. However, it’s equally important to us to be there to help when our customers need us. 40% o...

    Many of the interviewed customers want more products. They are interested in products like critical illness coverage, cancer protection, and life insurance coverage. We’ve taken this feedback close to heart, and recently launched our cancer product and an outpatient service that improves the experience of going to the doctor. Life insurance and cri...

    36% of the interviewed customers have already referred us to family, friends or colleagues. 33% of them plan to recommend Bowtie if asked. We’re excited by stories of young parents trusting us with their whole family’s insurance. In one case, one of them bought 10 policies for the whole family. Other customers want to wait and see how we handle the...

  2. Bowtie Term Critical Illness insurance (Term CI) offers up to 5 multiple claims against cancer, heart attack and stroke, each is 100% of the sum insured. Quote now.

  3. 2022年6月9日 · Ms. Chan (pseudonym) is insured with Bowtie VHIS – Flexi Plan (Regular) and Cancer Fighter 300. A few months after applying for insurance, she is diagnosed with breast cancer. She was completely stumped as she had never been seriously ill before. Luckily, she called Bowtie’s claims specialists, who not only answered all her questions but also helped her out all the way! Check this out!

  4. 2022年10月26日 · During the pandemic, James underwent a series of upheavals, even had to cancel his insurance policy. Let’s hear his story and find out how Bowtie took extraordinary measures to help James during these difficult times.

  5. 2023年5月16日 · Will life insurance pays death benefits to the family if the insured person commits suicide? Learn more about the practice in Hong Kong now.

  6. 2023年5月22日 · What are the common exclusions of life insurance? Under what circumstances will the insurer deny life insurance claims? What can you do in case of unreasonable denial of a claim?

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