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  1. badges THE HKJC MEMBERS' MAGAZINE | JUL 2023. THE HONG KONG JOCKEY CLUB MEMBERS’ MAGAZINE JULY 2023 SEASON FINALE A climactic end to a thrilling term. Made with FlippingBook. RkJQdWJsaXNoZXIy Mzk0MDg2. 無需下載,無需等待,打開即可開始閱讀!

  2. The Hong Kong Jockey Club Members' Magazine 香港賽馬會會員月刊. MAR 2023 2023 年 3 月號. ENG中文. 無需下載,無需等待,打開即可開始閱讀!

  3. 香港賽馬會馬會委託Cedar為其會員月刊badges全面改版並希望透過月刊弘揚馬會精神以及在香港扎根135年的悠久歷史同時推廣賽馬運動重點介紹馬會的慈善事務以及會員專享的各項禮遇。 非一般會訊. 我們將《badges》徹底改頭換面,由功能為先的會訊蛻變成別具奢華品味的生活雜誌,以緊貼時代脈搏的尊尚風格 ,呼應馬會及其會員在香港社會的地位。 我們亦將原來的雙語雜誌分拆成中、英文版兩冊,營造更尊貴獨特的質感。 美藝新風格. 新的設計概念旨在捕捉賽馬運動精彩刺激的一面,展現其朝氣與活力。 這個新方向奠基於我們的「Vibrant Art Collection」插畫系列。 我們摒棄帶有市場推廣色彩的封面配圖,轉而採用藝術家特別繪製的插畫,旨在向賽馬精神致敬。

    • Celebrating The Spirit of Racing
    • From Directory to Luxe Experience
    • A New Artistic Approach

    We were tasked with relaunching badges, the monthly magazine for the members of The Hong Kong Jockey Club (HKJC). The client wanted to celebrate the spirit of the club and its 135-year legacy in Hong Kong’s community, while also promoting the sport of racing and highlighting the club's charitable endeavours and the benefits of being a member.

    We reenvisaged badges from the ground up, transforming it from a functional members' directory into a luxury lifestyle magazine – a prestigious, contemporary publication that reflects the club and its members' standing in Hong Kong society. We also split the formerly bilingual publication into separate English and Chinese editions, allowing us to p...

    Our new design philosophy had one core objective: to capture the energy and excitement of racing at every turn. A cornerstone of this approach was the Vibrant Art Collection. We moved away from marketing-led visuals on our covers and instead commissioned a series of illustrations – a tribute to the spirit of racing. We also overhauled the approach ...

  4. 2021年10月20日 · badge的意思、 解釋及翻譯:1. a piece of plastic, metal, etc that you wear on your clothes showing your name or the…。了解更多。 想要學更多嗎? 透過劍橋 「英語詞彙使用」 增加詞彙量。 學習自己需要的詞彙,在交流中充滿信心。

  5. Badges Story, Hong Kong. 52,049 likes · 1,995 talking about this · 411 were here. 英式美感丶殖民地歲月丶極致品質 : 成就 Badges Story 故事 !