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1. www.bbc.com › news › world-45797780Viewpoint: 'Why engagement rings objectify women' - BBC

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   2018年12月1日 · Media strategist Matilde Suescún believes that the fairytale aspiration of a big expensive engagement ring is damaging for women. She believes this fantasy should be stopped, and writes for BBC...

2. www.bbc.com › news › magazine-27371208De Beers myth: Do people spend a month's salary on a ...

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   2014年5月16日 · 16 May 2014. Getty Images. By Laurence Cawley. BBC News Magazine. Some say you should spend three months' salary on an engagement ring. Or perhaps two. Or maybe even one. Over the years these...

3. 其他人也問了

   What percentage of engagement rings contain diamonds?

   • Even on the eve of World War Two, a mere 10% of engagement rings contained diamonds. By the end of the 20th Century, 80% did. In the 1930s, at the start of the De Beers campaign, a single month's salary was the suggested ring spend. In the 1980s in the US, it became two months.

   De Beers myth: Do people spend a month's salary on a diamond ... - BBC

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   Is a diamond engagement ring worth 3 months' salary?

   • "A diamond engagement ring: worth three months' salary," ran one of the adverts in the 1970s. Japan remains one of the leading markets for diamond jewellery. The idea of the durability of diamonds and therefore their suitability for engagement rings, the ultimate symbol of durability, is now totally embedded in the Western mindset.

   De Beers myth: Do people spend a month's salary on a diamond ... - BBC

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   Are diamond rings a marriage or engagement ring?

   • Prior to the "A Diamond is Forever" campaign - which launched in 1948 and was named by Advertising Age as the most effective campaign of the 20th Century - diamond rings weren't synonymous with marriage or engagement. Peruse 19th Century literature and there's nary a mention of diamond engagement rings. But DeBeers changed that.

   Six ads that changed the way you think - BBC News

   www.bbc.com/news/world-us-canada-11963364

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   Are diamonds good for engagement rings?

   • The idea of the durability of diamonds and therefore their suitability for engagement rings, the ultimate symbol of durability, is now totally embedded in the Western mindset. Other stones are available, says Lindsey Straughton of the British Jewellers' Association but diamonds have stood the test of time.

   De Beers myth: Do people spend a month's salary on a diamond ... - BBC

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4. www.bbc.com › article › 20240213-mens-engagement-rings-trendMore men are wearing engagement rings. The market is ...

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   2024年2月14日 · Tobias Kormind, managing director of London-based online diamond retailer 77 Diamonds, says the demand for men's engagement rings was close to zero until about seven years ago. Today, he...

5. www.bbc.com › future › articleThe sparkling rise of the lab grown diamond - BBC

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   2020年2月10日 · Millennials and now Generation Z – who together are the main purchasers of diamonds for engagement rings – are moving away from conventional diamonds, with nearly 70% of millennials considering...

6. www.bbc.com › news › world-us-canada-40956139Woman finds long-lost diamond ring on carrot in garden - BBC

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   2017年8月16日 · 16 August 2017. Submitted photo. A Canadian woman got an extra carrot with her diamond ring when it was found in her vegetable patch 13 years after she lost it. Mary Grams, 84, was devastated...

7. www.bbc.com › news › world-us-canada-11963364Six ads that changed the way you think - BBC News

   www.bbc.com › news › world-us-canada-11963364

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   2011年1月3日 · DeBeers. Before the A Diamond is Forever ads, diamond rings weren't the premier symbol of engagement. Through its bold advertising, diamond giant DeBeers did something extraordinary - it...

8. www.bbc.com › culture › articleHow jewellery got personal - BBC

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   A personalised gold-and-garnet necklace of Ancient Egyptian King Senwosret ll (1887-1878 BC) (Credit: Alamy) A wave of repurposing followed the execution of Charles I when Oliver Cromwell had the ...