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3 4. Evaluate retail staff performance in providing quality shopper experience and make recommendations for improvement. Module 6. Shopper Engagement and Loyalty 1. Examine and recommend the shopper loyalty enhancement programmes. 2.
INTENDED LEARNING OUTCOMES On completion of the programme, students should be able to: Apply the relevant smart retail and experiential marketing concepts to enhance customers’ evaluation on shopping experience in a digital era. Critically analyse
Students who have achieved not less than 70% attendance, obtain ‘Pass’ on BOTH Individual assignment (50%) and Group project (50%) will be awarded within HKU system through HKU SPACE the Certificate for Module (Fashion Retail Buying) 證書(單元 : 時裝零售採購).
TOURISM, HOSPITALITY AND EVENT MANAGEMENT
HKU SPACE - Part-time and Full-time Award-bearing, Professional, CEF and Short Courses
On completion of the programme, students should be able to: 1) Explain the fundamental functions in retailing; 2) Identify the functions and importance of information systems in retail operations; 3) Determine the issues in selecting retail staff and managing their
Butler and luxury guest service management is a unique, exclusive and professional field of knowledge, and this know-how and vocational skills are sought-after by many wealthiest families, international businesses, five-star hotels and resorts, airport lounges, private ...
