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  1. Importance of Data Driven Direct Marketing. In the 21 st Century, customers’ preferences in receiving marketing. information and consumer purchasing behaviors cannot be. neglected. All marketers and sales professionals should fully utilize. these valuable big data to deliver messages to the right consumers.

  2. their own freedom to subscribe or Opt Out any kinds of marketing information and promotion offers. DMA - Early Adopter in Data Driven Direct Marketing In the 90s, DMA has already developed our unique concept “To be a SMART Consumer exercise their own ...

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