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1. www.speed-polyu.edu.hk › tc › newsPolyU SPEED學生透過實習奬學金計劃 參與商場國際品牌推廣活動 | ...

   www.speed-polyu.edu.hk › tc › news

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   PolyU SPEED學生透過實習奬學金計劃 參與商場國際品牌推廣活動. 2016年11月22日. PolyU SPEED同學向參加者解釋遊戲規則。 1/3. PolyU SPEED每年暑假均會與不同企業合辦實習獎學金計劃，為學生提供獎學金及／或實習機會，豐富他們的工作經驗， 提升競爭力，為投身職場作好準備。 2016年7月14日至8月31日， PolyU SPEED學生便透過實習獎學金計劃，參與由信和集團旗下商場奧海城舉行的大型品牌推廣活動「RUNNING M&M’S®全能挑戰場」。 PolyU SPEED同學對是次實習計劃反應熱烈，踴躍報名。 經過信和集團的多番遴選，最終有15名同學獲選為實習生。 他們除了參與推廣活動的前期籌備及策劃工作外，更負責現場的運作與客戶服務等工作。

2. www.speed-polyu.edu.hk › SDF › BHMS3174Subject Code BHMS3174

   www.speed-polyu.edu.hk › SDF › BHMS3174

   Promotion, 7th ed., South-Western Cengage Learning. Shimp, T. (2013). Integrated Marketing Communications in Advertising and Promotion, 9th ed., South-Western Cengage Learning. Journals Journal of Advertising. Journal of Advertising Research. Relevant ...

3. www.speed-polyu.edu.hk › SDF › BHMS4461Subject Code BHMS 4461

   www.speed-polyu.edu.hk › SDF › BHMS4461

   An expanded marketing mix: Product, Price, Place, Promotion, People, Physical Evidence, and Process. Service Management Strategies/Approaches Internal marketing, service culture, standardisation versus customisation strategies. Complaint Export of ...

4. www.speed-polyu.edu.hk › news › polyu-speed-studentsPolyU SPEED students participated in an international brand ...

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   PolyU SPEED students pointed out that it was an invaluable opportunity for them to participate in such a large scale mall event. It allowed them to apply their knowledge to real world scenarios, from event preparation to promotion. They also assisted in on-site

5. www.speed-polyu.edu.hk › SDF › BHMS4356Subject Code BHMS4356

   www.speed-polyu.edu.hk › SDF › BHMS4356

   1 Subject Code BHMS4356 Subject Title China Marketing Credit Value 3 Level 4 Medium of Instruction English Pre-requisite/ Co-requisite/ Exclusion Nil Prior Knowledge Nil Objectives This subject helps students understand the marketing environment in

6. www.speed-polyu.edu.hk › research › research-centresActivities and Events | PolyU SPEED

   www.speed-polyu.edu.hk › research › research-centres

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   Activities and Events. The CSEAR North Asia Office undertakes various research and scholarly activities, including: Organization of conferences, seminars, workshops and research days where it is possible to present research ideas, papers and projects;

7. www.speed-polyu.edu.hk › SDF › BHMS4291Subject Code BHMS 4291

   www.speed-polyu.edu.hk › SDF › BHMS4291

   examine the complexities of international marketing in the global economy, including ethical issues; evaluate the social and cultural significance in the planning and implementing of global marketing strategies; identify and explain the political and legal impacts on conducting business in a foreign state; and.