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This easy-to-use, editable Word document template is designed to help you develop your communication plan and align it with tactics that’ll drive results. It covers key steps including: Situation summary Business outcomes Message development Measurement
- Why Measure Internal Communication?
- How to Measure Communication Effectiveness
- 6 Essential Internal Communications Metrics
- How The Grossman Group Can Help
- Conclusion
If a company had a customer relations problem or tanking financials, would you expect leaders to say, “We know we’re doing a bad job of meeting customer needs, so why bother measuring?” Unlikely. They’d want to go out and find out exactly what was wrong and take immediate action to fix it. They’d also want to get credit for taking a smart, strategi...
We’ve defined the guiding principles for measurement as: 1. Keep strategies simple and doable (or they won’t get done) 2. Use measurement strategies that already work for the organization 3. Use measurement strategies that can live on after the initial communication metrics are complete 4. Ensure senior management will champion strategies 5. Ensure...
Measurement doesn’t have to be complicated, time-consuming or expensive. But it is important to remember that when measuring the impact and effectiveness of communication, both qualitative and quantitative results are ideal. – Grace Murray Hopper, Computer Pioneer Data and insights about the effectiveness of internal communications (what’s working,...
If you’re looking to assess and measure the effectiveness of communications within your organization or to implement communications plans based on findings, we can help. Our team of experts in internal communication, research and leadership communication partner with organizations often on the measurement strategies shared in this blog. We’re big b...
Whether you are just beginning to think about the importance of internal communication, you are in the midst of an existing plan or you’re measuring the success of your overall strategy, remember that this is all about the bottom line. Take action on the feedback and insight you gain when measuring internal communications. When leaders or communica...
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2024年1月10日 · Just because it's a daunting task doesn't mean it's not worth it. If you’re a CCO and aspire to run a world-class internal communications function that effectively supports your organization's biggest business priorities, having the right structure and talent in place is the only way to achieve your goal.
2023年9月18日 · How to Communicate a Merger and Acquisition to Employees in 9 Steps. Mergers and acquisitions, or M&A as the process is more commonly known in the business world, reached an all-time high in 2021 as companies struggled to find their footing following shutdowns and a “new normal” brought about by the pandemic.
Being more purposeful in your communications can take as little as five minutes. The free Take 5™ Planning Template makes it simple to map out your communication — whether it’s to one person, a group, or your entire organization. The 5 must-do steps include: Outcome. Audience.
2023年4月10日 · Looking to improve your communication skills and take your leadership to the next level? Get insights on the essential skills that have been game-changers for thousands of leaders with this guide, 6 Must-Have Communication Skills for Managers .
2022年5月16日 · Communications—and communicators—play a key role in the engagement process. Great communication can engage employees if it cuts through the clutter to speak directly to them, and no one is better positioned than communicators to know how to connect effectively with employees.
