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      • "Panasonic" comes from the root words "Pan," meaning universal, and "Sonic," referring to sound. It's a word that refers to our goal of "bringing our sound to customers around the world." In 2008 we adopted it as our corporate brand, and from 2022 it will be used as our Group brand for both our corporate identity and for our products and services.
      holdings.panasonic/global/corporate/brand/history.html

      Brand History - Panasonic Holdings

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  3. holdings.panasonic › global › corporateBrand - Panasonic Holdings

    Five Principles Regarding Brand Names. What does our brand mean to us? Here we introduce the Panasonic Group's basic approach to branding. Click here for details. Panasonic Brand Identity. "Panasonic" comes from the root words "Pan," meaning universal, and "Sonic," referring to sound.

    • About Panasonic Group

      Here you can find messages from the Panasonic ...

    • Careers

      Panasonic for each and every one of your stories. Here ...

    • Design

      Our design work covers a wide range of areas, including ...

  4. holdings.panasonic › global › corporatePanasonic Brand Identity - Panasonic Holdings

    It's a word that refers to our goal of "bringing our sound to customers around the world." Following that, Panasonic became a brand known around the world for a wide range of products. In 2008 we adopted it as our corporate brand, and from 2022 it will be used

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  6. news.panasonic.com › global › storiesMore than a Logo: Thinking about the Panasonic Brand

    2022年7月19日 · In the past, brand strategy tended to focus on "corporate identity," or how to convey the uniqueness and characteristics of a company, but now it must properly reflect the company's relationship with society and customers. Has the Panasonic brand been able to

  7. holdings.panasonic › global › corporateBrand History - Panasonic Holdings

    It's a word that refers to our goal of "bringing our sound to customers around the world." In 2008 we adopted it as our corporate brand, and from 2022 it will be used as our Group brand for both our corporate identity and for our products and services.

  8. holdings.panasonic › global › corporateThe Basic Business Philosophy of the Panasonic Group

    2021年10月1日 · Each of us at the Panasonic Group must maximize and demonstrate our abilities and skills, clearly identify our ideal end state, share opinions that should be shared, make high-quality decisions speedily by integrating different opinions from diverse employees

  9. link.springer.com › chapter › 10Panasonic: A Case Study on Constant Change and Reinvention ...

    2016年1月30日 · Many aspects of Panasonic’s business life—such as their brand promise, their dedication to customer services, their environmental targets, or their human resource approach—are rooted in Matsushita’s business and management philosophy, which Katayama

  10. www.wipo.int › web › ip-advantagePanasonic: Branding for further growth and greater value - WIPO

    The brand value is described using three words: Visionary, Refined, and Trusted. It is the value that employees keep in mind to achieve the brand slogan. In addition, Panasonic introduced business brands to achieve further growth and greater brand value in each