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      • The following five forces combine to form the market environment that the firm must respond to and create unique and sustainable value within if it is to succeed: The bargaining power of customers. The bargaining power of suppliers. The threat of new entrants. The threat of substitute products. Competition within the industry.
      www.sterlingchase.com/insights/blog/pestle-and-porters-5-forces-analysis-two-crucial-concepts-for-business-leaders-salespeople/
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