搜尋結果
- But as the Chinese middle class began to emerge, Panasonic’s leaders discovered that local competitors such as Haier were quickly outpacing the Japanese company. While the home appliance market in China grew at 20% to 30% annually, Panasonic’s growth in China stayed flat.
hbr.org/2012/12/what-panasonic-learned-in-china
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Will Panasonic expand its presence in China?
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When Panasonic started selling home appliances in the Chinese market a few decades ago, its only attempt at localization was to offer less expensive versions of developed-market offerings.
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