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  2. 2022年7月19日 · It is important to strengthen the brand among young people because Panasonic's products, both for consumers (B-to-C) and for other businesses (B-to-B), can be used over one's lifetime. People in their 20's may soon have families and become the main purchasers.

  3. 2024年6月21日 · Cultivating Brand Awareness Among Young People. In today’s dynamic global market, brand awareness is vital, especially among the younger generation—a digitally savvy and socially conscious demographic with significant influence over consumer trends.

  4. 2024年1月23日 · It is one of six global programs operated by Panasonic designed to combat poverty, protect the environment and provide educational support for young people. The Panasonic Scholarship Asia program initially provided financial and networking support for students

  5. 2024年7月10日 · With a reported brand awareness of 74% among premium household consumers aged 18–34, Panasonic has made significant strides in this demographic. The success can be attributed in part to the 2022 “Welcome To Adulthood” campaign, which generated a staggering 53 million impressions, 7 million engagements, and reached 43 million ...

  6. Following that, Panasonic became a brand known around the world for a wide range of products. In 2008 we adopted it as our corporate brand, and from 2022 it will be used as our Group brand for both our corporate identity and for our products and services.

  7. 2016年1月30日 · In order to answer these questions, we will conduct a thorough case study covering Panasonic’s rich history from 1918 onwards, consider recent developments and strategic choices, and examine the national and international context of the company.

  8. 2022年11月28日 · Over the decades, Panasonic has changed every aspect of people’s lives with new inventions, from promoting safety with bicycle lamps and eliminating the drudgery of household chores with washing machines to providing entertainment and information through state-of-the-art radios, televisions, and other modern devices.