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Coupons are a marketing expense — whether to acquire new customers or retain current ones — with additional costs. This isn’t a sustainable strategy and will churn customers at a higher rate than competitively pricing your products and providing an excellent overall product and purchasing experience. 3.
Digital coupons exist because they help drive revenue for ecommerce businesses. They are beneficial for online retailers for a number of reasons: Coupons are easy to implement. Businesses track their progress and return on investment with online metrics. They help increase conversions and reduce cart abandonment.
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