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  1. The Master of Science in Marketing programme at the HKU Business School combines traditional marketing concepts and strategies with up-to-date digital analysis. The programme offers a comprehensive curriculum that combines marketing insights, analytical tools and decisions framework, and students will learn the best practices in top global ...

  2. HKU Career Site Archive Home 01 November Michael He JIA Read More 18 October Tongshu YANG Read More 18 October Liujia YANG Read More 18 October Churong WANG Read More 18 October Xingning QU Read More 18 October Ruiji BAO Read More 05 ...

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  4. msc.hkubs.hku.hk › articles › masterofscienceinmarketingHKU Business School

    The Master of Science in Marketing programme at the HKU Business School combines traditional marketing concepts and strategies with up-to-date digital analysis. The programme offers a comprehensive curriculum that combines marketing insights, analytical tools and decisions framework, and students will learn the best practices in top global ...

  5. Marketing. The Marketing major prepares students for careers in advertising, brand management, customer relationship management, and marketing management in multinational and local companies. A distinctive feature is its focus on active-learning and responsive decision-making.

  6. msc.hkubs.hku.hk › masterofscienceinmarketing › curriculumHKU Business School

    Digital Marketing. Elective Courses (Five Courses) Know more. Master of Science in Marketing Electives. Acting on Consumer Insights: Learning Through Case Analysis and Experiential Learning Projects. China Marketing. Digital Transformation for Marketing Organization. International Study Field Trip. Organizational Leadership.

  7. The BSc (MAT) equips students with quantitative skills, technology, and marketing know-how to pursue a career in the digital economy and modern businesses. The program targets both STEM students with an interest in business as well as business students interested in the technology space.

  8. The MSc in Marketing is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE since Year 2000. The programme aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing management.