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      • IKEA’s strategy in the Chinese market In China, IKEA uses digital channels, such as Chinese social media and micro-blogging, for its marketing campaigns to gain market attractiveness and brand recognition. IKEA also adjusted its store location strategy for Chinese consumers.
      daxueconsulting.com/ikea-in-china/

      IKEA in China: the history of a great success - Daxue Consulting

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  3. daxueconsulting.com › ikea-in-chinaIKEA in China: the history of a great success - Daxue Consulting

    2023年11月8日 · IKEA’s strategy in the Chinese market In China, IKEA uses digital channels, such as Chinese social media and micro-blogging, for its marketing campaigns to gain market attractiveness and brand recognition. IKEA also adjusted its store location strategy for

  4. www.ft.com › content › 9832f842-e566-461d-9e08-ba0a116bc6efIkea says confidence returning in China after $1bn investment

    2 天前 · Ikea said footfall was rising across its shopping centres in China as it unveiled its biggest ever investment in the country. Ingka Centres, the real estate division of Ikea’s parent company ...

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  6. www.ingka.com › newsroom › ingka-group-continues-to-expand-inIngka Group continues to expand in China with a new IKEA ...

    2 天前 · Sara Del Fabbro, Deputy Retail Manager, Ingka Group comments: “China is one of the most important strategic markets for IKEA and we are committed to it. We have been present in China for the past 26 years and we see many opportunities to further grow here and contribute to the local economy and communities.

  7. www.ft.com › content › 9d49a782-dae7-11e9-8f9b-77216ebe1f17Ikea assembles $1.4bn China expansion drive - Financial Times

    2019年9月22日 · Ikea is making its biggest annual investment in China, ploughing more than $1.4bn into an expansion drive over the next year after a sharp slowdown in sales growth in the country. The Swedish...

  8. www.ikea.cn › cn › enReports & Downloads - IKEA簡

    Sustainability reports. These reports give detailed information about the IKEA Group’s work with social and environmental responsibility and shows how far we have come towards achieving our goals. 2016 IKEA Group Sustainability Report PDF. IKEA China Sustainability Report FY16. IKEA China FY16 Sustainability Highlight Poster.

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    • How IKEA adapted its strategies to expand and become profitable in ...
    • IKEA is going high profile with its China strategy - CGTN
    • IKEA's Global Strategy analysis | Marketing Strategy in China | Pricing ...
    • IKEA in China: the history of a great success

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  10. www.chinadaily.com.cn › a › 202309Ikea to increase stores, improve assets in country - China Daily

    2023年9月7日 · Global home furnishing giant Ikea will invest 6.3 billion yuan ($862 million) in China over the next three years to add physical stores and improve its existing logistics, digitalization and sustainability processes, in order to attract more consumers, its top executive said in Beijing on Wednesday.

  11. www.tandfonline.com › doi › fullThe changing marketing orientation within the business model ...

    2020年12月22日 · The paper reports an interview-based study that considers market driving and market-driven activities within the disaggregated components of the business model. The empirical study is of IKEA in China over a 10 year period. Market orientation is considered as a

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