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2024年7月26日 · Market research is the process of evaluating the viability of a new service or product through research conducted directly with potential customers. It allows a company to...
Market research is a way that producers and the marketplace study the consumer and gather information about the consumers' needs. There are two major types of market research: primary research, which is sub-divided into quantitative and qualitative research, and secondary research .
2021年6月3日 · Market research is a process of gathering, analyzing, and interpreting information about a given market. It takes into account geographic, demographic, and psychographic data about past, current, and potential customers, as well as competitive analysis to evaluate the viability of a product offer.
In this guide, we’ll explore why market research is crucial, the various types of market research, the methods used in data collection, and how to effectively conduct market research to drive informed decision-making and success.
市場研究(英語: marketing research ),又称作市場調查、市场调研,是市场营销学、傳播學、廣告學或統計學當中一門重要的科目。 著重在於資料的取得,分析與預測。
市場研究 (英語: marketing research ),又稱作 市場調查 、 市場調研 ,是 市場行銷學 、 傳播學 、 廣告學 或 統計學 當中一門重要的科目。 著重在於資料的取得,分析與預測。 [ 1] 常見的市場調查. [ 編輯] 消費者調查 :針對特定的 消費者 做觀察與研究,有目的地分析他們的購買行為,消費 心理 演變等等。 市場觀察 :針對特定的產業區域做對照性的分析,從 經濟 ,科技等有組織的角度來做研究。 產品調查 :針對某一性質的相同產品研究其發展歷史, 設計 ,生產等相關因素。 廣告研究 :針對特定的廣告做其促銷效果的分析與整理。 社群聆聽 :針對目標受眾的社群討論與 網路聲量 作輿情分析研究。 可能包括下列內容. [ 編輯]
2024年2月21日 · Market research is the process of gathering information about your target market and customers to verify the success of a new product, help your team iterate on an existing product, or understand brand perception to ensure your team is effectively communicating your company's value effectively.