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  1. hbr.org › topic › subjectMarketing - HBR - Harvard Business Review

    Marketing Reading: Sales Force Design and Management. This Core Curriculum Reading introduces (1) the importance of sales force design in implementing organizational strategy, and (2) the role of ...

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  3. hbr.org › magazineThe Magazine - HBR - Harvard Business Review

    2024年6月6日 · The Magazine Subscribe Today Current Issue November–December 2024 Featuring Design Products That Won’t Become Obsolete Why Employees Quit Personalization Done Right Table of Contents The ...

  4. hbr.org › 2004 › 07Marketing Myopia - Harvard Business Review

    Marketing Myopia. Sustained growth depends on how broadly you define your business—and how carefully you gauge your customers’ needs. by. Theodore Levitt. From the Magazine (July–August 2004 ...

  5. hbr.org › 2024 › 06The New Rules of Marketing Across Channels - Harvard ...

    2024年6月28日 · The authors also recommend three strategies for marketers to make the shift from leading messaging to guiding messaging: 1) Enable co-creation and co-ownership, 2) Create directed learning ...

  6. hbr.org › 2024 › 09Make Your Marketing a Force for Good - Harvard Business Review

    2024年9月11日 · Make Your Marketing a Force for Good. by. Brent Coker. September 11, 2024. Illustration by Benedetta Vialli. Summary. In a crowded marketplace, traditional attention-grabbing marketing tactics ...

  7. hbr.org › topic › industryMarketing industry - HBR

    2018年5月21日 · Sales & Marketing Magazine Article John Philip Jones Accuracy in manufacturers' advertising budgeting is hampered by reliance on the case rate system. A better measure is a brand's market share ...

  8. hbr.org › 2024 › 03Put Marketing at the Core of Your Growth Strategy - Harvard ...

    2024年3月6日 · March 6, 2024. Indochina Culture/Getty Images. Summary. Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey ...

  9. hbr.org › 2024 › 05How Your Business Should Tap into the Creator Economy

    2024年5月22日 · How Your Business Should Tap into the Creator Economy. Summary. Creators aren’t just changing marketing. They’re transforming product development, too. Creators can drive demand for ...

  10. hbr.org › topic › subjectSales and marketing - HBR - Harvard Business Review

    Marketing Magazine Article R.G. Hamermesh M.J. Anderson, Jr. J.E. Harris What do the Burroughs Corporation, Crown Cork & Seal Co., Inc., and the Union Camp Corporation have in common? Although ...

  11. hbr.org › topic › subjectSocial marketing - HBR - Harvard Business Review

    2024年3月20日 · Founded in 1963 by Mary Kay Ash, Mary... The case is set in November 2021 and traces the journey of a unique women-led collective-Weavers Resource Bridge (led by Talish Ray and her fellow handloom ...

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