搜尋結果
- 記者會流程/Rundown該怎麼規劃？每一場活動，斐品團隊都會準備完整的流程規劃/Rundown與主持人講稿等細節內容，並且在活動前與所有合作夥伴、品牌客戶完整過一次，確保大家整體理解、做法上一致。
- 媒體活動場地有哪些類型可選擇？一般來說實體活動舉辦上，有幾種場地類型選擇，最多品牌愛用的應該是飯店類型，例如位在台北市信義區的W hotel風尚廳、綺麗廳等；另外如果是需要更多場佈、更大型的發表會類型活動，蠻多品牌會考慮松菸、華山等倉庫，多數挑高、場地方正，有些甚至還有梯台，很適合舉辦搭配聲光的大型展演；另外戶外的地點也是很多品牌愛好的類型，更是可以同步舉辦媒體活動與消費者活動的選擇，但在氣候的掌握或備案上就需要多花費點心思；而如果是比較溫馨簡單的媒體餐敘，斐品經驗上蠻常舉辦在餐廳、飯店、咖啡廳等，更方便品牌與媒體交流呦。
- 媒體新聞/議題點該怎麼發想？由公關公司代操是可行的嗎？在辦一場媒體活動的籌備期間，很重要的一個問題是這次要跟記者們溝通的「新聞點」或「品牌議題」是什麼？
- 活動的第三方合作單位大概有哪些？一場完整的活動/記者會需要很多團隊與夥伴共同來規劃與執行，以媒體活動來說，公關公司多數是整體的規劃/執行/專案管理單位，負責整場活動的所有細節、新聞稿、場地/設計/F&B外燴等、同時也會需要溝通所有合作夥伴例如攝影師、主持人、場佈、硬體⋯⋯等等。
Conference Day 1: 20 January 2022 (Thursday) Panel Hosts: Janice Poon and Faye Leong, The Hong Kong Academy for Performing Arts; Panellists: Faye Leong, The Hong Kong Academy for Performing Arts, Melissa Leung, City Contemporary Dance Company, Sunhee Kim, Korean National University of Arts, and Okorn-Kuo Jing Hong, National Taipei University of ...
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What makes a successful press conference?
What is a press conference?
What is the art of a press conference?
Who is a speaker at a press conference?
Why should you hold a press conference?
How to organize a press conference?
2023年9月26日 · A successful press conference requires more than just setting up a microphone and hoping for the best. In this blog post, we will break down the art of the press conference into three crucial phases: planning, preparation, and execution. Phase 1: Planning a
- What Is A Press Conference?
- Why Should You Hold A Press Conference?
- When Should You Hold A Press Conference?
- How Do You Hold A Press Conference?
You and your group members have probably seen them on television before or after a major local or national event,. On the evening news there’s a short television clip of a speaker surrounded by a crowd of reporters asking questions. So, you may know what press conferences look like, in general. But what exactly is a press conference? A press confer...
Press releases, interviews, and informal media contacts are excellent ways of getting your message across. They are the bread and butter of your media relations, and often of your entire outreach effort. A press conference is an additional media technique, for special occasions, when you really want to make an impression. More specifically, why hol...
You and your organization could hold a press conference whenever there is an event your organization wants to inform the community about. However, in some cases, you will want to hold a press conference for fast breaking news. For example, if an education funding bill were introduced in the state legislature, you might want to convene a press confe...
Before the press conference:
As we’ve discussed, you may have to schedule a press conference on short notice. If you do have lead time, however, you and your group will want to start planning at least a week or two before the press conference is to take place. The following steps should help you plan for your press conference:
Define the message.
Define the key message(s) that you and your group are trying to get out to the community. Your goal may be to introduce or shed more light on your issue, to announce a new program or event, to react to a news story or to a criticism of or attack on your effort, or to draw attention to an honor or award your effort has earned. Whatever the message, it should be summarized in clear 3-5 key points to the press. If a date, a time, an address or phone number, or other specific information is part...
Schedule the date and time.
You and your group will need to determine a date and time for the press conference, and make sure it doesn't conflict with other press events or media deadlines. One way to find this out is to check with the local media and the wire services, who will know if your press conference conflicts with another. Here are some other tips for scheduling your press conference: 1. Tuesdays, Wednesdays and Thursdays are the best days for press conferences, as they are considered slower news days. Try to h...
2022年12月5日 · A press conference, also known as a press meet, press briefing, or news conference, is a public relations event or public forum for organizations or individuals to keep the media informed of the latest happenings to generate timely and relevant news.
Press Conference on Survey on Women's Quality of Life and Public's Attitude toward Gender Equality in Hong Kong. 4 March 2024. Rundown. Release of survey findings on ‘Women's Quality of Life and Public’s Attitude toward Gender Equality in Hong Kong’. Prof. Celia Hoi Yan CHAN | Professor, Department of Social Work and Social Administration, HKU.
2017年12月7日 · “Press conference” is one of the most common marketing and media terms that those outside the industry are familiar with. And for good reason, it is a powerful tool for generating awareness about an event or organization.
