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  1. www.starbucks.com.cn › en › aboutStarbucks in China - Starbucks China簡

    In August 2018, Starbucks and Alibaba Group formed strategic partnership to advance “New Retail” and transform the customer experience in the coffee industry in China. Working with Ele.me, Starbucks launched “Starbucks Delivers” to bring best-in-class coffee

    • Information Disclosure

      Welcome to Starbucks home page 公告 对于上海市网信办、 ...

    • Social Impact

      Social impact Good things are happening. Our 2016 ...

    • Contact Us

      Starbucks China Customer Care Center 24th floor, Xinyan ...

  2. www.girolino.com › decoding-the-starbucks-china-strategy-aStarbucks China Strategy: Expansion Challenges

    2024年8月27日 · Explore Starbucks' ambitious expansion in China, facing fierce competition and changing consumer preferences. Learn how the coffee giant navigates challenges in digital transformation, store design, and maintaining its premium brand position.

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  4. www.starbucks.com.cn › en › aboutHistory - Starbucks China

    • Starbucks Global
    • Starbucks China Milestones
    • Starbucks China Recognitions
    Founded in 1971 with the opening of the 1st location in Seattle’s Pike Place Market selling coffee beans only
    Howard Schultz joined Starbucks in 1982 as director of retail operations and marketing
    Schultz purchased the company in 1987 and Starbucks Coffee Company opened the first store to sell brew coffee and espresso beverages
    Completed IPO on NASDAQ in 1992 under the trading symbol “SBUX”, thus opening a new chapter of growth for the company

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    1999 - Starbucks opened its first store in mainland China in Beijing.
    2009 - In celebration of its 10th anniversary in mainland China, Starbucks introduced its first blend that includes coffee beans from Yunnan province - South of the Clouds.
    2011 - Starbucks refreshed its logo and launched My Starbucks Rewards program.
    2012 - Starbucks University (China) was established.

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    The 7-Star Food Quality Award
    100 Trusted Brands Award
    Aon Best Employers – China 2013
    51 Job 2014 Best employer

    在「starbucks.com.cn」查看更多資訊

  5. daxueconsulting.com › starbStarbucks in China: from market leader to runner-up - Daxue ...

    2023年12月12日 · Starbucks (星巴克 in Chinese) is one of the biggest coffee shop franchises in the world. Its history began in 1971, when the first store was opened in Seattle. Since then, the chain had a non-stop development and, as of 2023, it counts more than 32,000 stores in 80 countries.

  6. stories.starbucks.com › press › 2022Starbucks Opens its 6,000th Store in China

    2022年9月26日 · To commemorate the milestone, Starbucks is launching “Shanghai Coffee” in Crema Ristretto style – its first city-themed handcrafted coffee creation in China as a tribute to the city and its coffee lovers.

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  7. medium.com › swlh › starbucks-20-years-in-china-9fa8e0c33cf1Starbucks: 20 Years In China - Medium

    2019年1月24日 · Most international brands used the franchising model in China, including Starbucks and McDonald’s, for a number of reasons. 1. In the 1990s, foreign-owned companies were not allowed in the...

  8. stories.starbucks.com › asia › storiesStarbucks Enhances Innovation to Support Growth in China

    2023年8月17日 · As Starbucks retail innovation hub in China, the SITC will provide an exciting platform for brewing human-centric innovations that reimagine Starbucks retail landscape and customer experience in China.

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    • Starbucks' Fancy New China Flagship Store Features a Floor for Star ...
    • Starbucks Unveils Two Iconic Flagship Stores in China | Business Wire
    • Coffee Franchise in China: Why is it Working so Well?

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