搜尋結果
- Now, Burberry Group PLC is taking sales in Japan, the world’s second-largest luxury market, into its own hands. In June, Burberry ended a 45-year pact with its last Japanese licensee, Sanyo Shokai, one of its longest-running contracts.
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2015年7月27日 · On June 30, a comprehensive licensing agreement with Sanyo Shokai Ltd drew to a close, ending the lucrative thirty-five year partnership five years early and opening a completely new chapter for Burberry, which is now taking direct control of its business in Japan. Why a change in the Japan strategy?
- Imran Amed
2015年8月18日 · With the expiry of the license agreement with Sanyo Shokai and Mitsui Trading company, Burberry operates the Burberry business in Japan direct. There is an approx. 1 year transition period where Sanyo Shokai seems to be permitted to sell remaining stocks which are still left from the validity period of the license.
Burberry had operated in Japan for decades through a licensing agreement with Sanyo Shokai, but came to feel the arrangement diluted its luxury brand image by allowing a wide range of lower-priced products. The new CEO aimed to regain control over the global brand by terminating licenses, including with Sanyo Shokai in 2015.
2015年8月15日 · Now, Burberry Group PLC is taking sales in Japan, the world’s second-largest luxury market, into its own hands. In June, Burberry ended a 45-year pact with its last Japanese licensee, Sanyo...
2009年1月27日 · Until now, Burberry used a series of Japan-specific licenses to source accessories for this market. Together, the companies plan to open five freestanding stores carrying apparel and accessories...
2017年12月14日 · This chapter identifies the coopetitive aspects of international brand licensing through the relationship between Burberry Group Plc and Sanyo Shokai. The well-documented relationship between the two firms is used to contribute to coopetition literature and brand licensing literature within an international context.
2019年11月18日 · Burberry has opened a new flagship store at the exclusive Ginza Marronnier building in Tokyo. This is the first flagship store to be built in Japan to reflect the new store concept by Chief Creative Officer Riccardo Tisci.
