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      • The style combines certain fashionable tastes with the appearance of social respectability. The expression is sometimes shortened to BCBG (the fashion company BCBG Max Azria was named in reference to the subculture).
      en.wikipedia.org/wiki/Bon_chic_bon_genre

      Bon chic bon genre - Wikipedia

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  3. bcbg.com › pages › about-usAbout Us - BCBGMAXAZRIA

    AT BCBGMAXAZRIA WE EMPOWER AND CELEBRATE TODAY’S DYNAMIC WOMAN BY CREATING ELEGANT COLLECTIONS THAT INFUSE OUR ROMANTIC HERITAGE WITH A MODERN TWIST. FOUNDED IN LOS ANGELES IN 1989, BCBGMAXAZRIA WAS NAMED FOR THE POPULAR FRENCH EXPRESSION “BON CHIC, BON GENRE” — WHICH CONVEYS THE IDEA THAT A GOOD ATTITUDE IS THE BASIS OF GOOD STYLE.

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      Shop fabulous dresses for any occasion, shoes, ...

  4. en.wikipedia.org › wiki › Max_AzriaMax Azria - Wikipedia

    Max Azria (January 1, 1949 – May 6, 2019) was a French-American fashion designer who founded the contemporary women's clothing brand BCBG MAX AZRIA. Azria was also the designer, chairman and CEO of the BCBG Max Azria Group, [1] a global fashion

  5. www.marqueebrands.com › brands › BCBGMAXAZRIABCBGMAXAZRIA - Marquee Brands

    BCBGMAXAZRIA is a brand, an aesthetic and an attitude, inspired by the evolving landscapes of culture, art and design. We’re classic European sophistication with a modern American twist. We’re high fashion and global style within reach.

  6. fluentslang.com › bcbg-meaningWhat Does Bcbg Mean? - Meaning, Uses and More - FluentSlang

    2023年9月19日 · The term BCBG is an abbreviation for “Bon Chic Bon Genre,” which is a French expression that describes something that is stylish, fashionable, or of good taste. It is often used to refer to trendy or fashionable clothing. The phrase originated in France and is commonly used in the fashion industry to describe a conservative yet stylish look.

  7. www.yournextshoes.com › bcbgmaxazria-fashion-brandBCBGMAXAZRIA: Still a Fashion Force to Be Reckoned With? - ...

    2023年9月11日 · 1. What Does BCBG Mean? BCBG is an abbreviation for the French phrase “bon chic, bon genre,” meaning “good style, good attitude.” 2. Who Owns the BCBG Brands? BCBG, including BCBGMAXAZRIA and BCBGeneration, was purchased by Global Brands

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  8. fashiongear.fibre2fashion.com › brand-story › bcbgmaxazriaBrand Story of BCBG Max Azaria - Fibre2Fashion

    Named from the French phrase bon chic, bon genre, a Parisian slang meaning "good style, good attitude," the brand embodies a true combination of European sophistication and American spirit. Key to...

  9. www.businessoffashion.com › articles › workplace-talentBCBG Max Azria: LA’s Contemporary Player | BoF - The ...

    2015年5月5日 · LOS ANGELES, United States — When Max Azria’s LA-based womenswear brand BCBGMaxAzria launched in 1989, it was one of the first labels to make designer-quality clothing accessible to women outside of traditional designer price points.