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Doriano International Limited was established in May 1993. During the same year the company's first fashion label, "Doriano", a ready-to-wear line primarily targeted for the China market was also launched.
- Casa de Fritos
- A Salesman’S Suggestion
- Archie West Visits Casa de Fritos
- How Did Doritos Get The Name?
- Doritos Takes Over The Southwest
- Frito-Lay Merges with Pepsi and Doritos National Release
- Early Success
- New Flavors
- The 1994 Doritos Re-Design
- Doritos Decline in The Early 2000s
In 1955, Frito-Lay struck a deal with Disney to open a restaurant in their theme park in Anaheim, California. It would be Mexican themed and located in the Frontierland section of the park. The restaurant was named “Casa de Fritos”(Now Rancho Del Zocalo)and it would be a popular ethnic food choice in the theme park. Casa de Fritos also had a deal w...
One day at Casa de Fritos, a sales rep from Alex Foods was at the restaurant during a food drop off. He noticed that some kitchen workers were throwing out some state tortillas. When this salesman saw this, he suggested to the workers that they don’t throw away the stale tortillas. Instead, save them, cut them up, add seasoning and fry them. This w...
One day in the early 1960s, the vice president of Frito-Lay named Archibald(Archie) West paid a visit to Casa de Fritos. He saw that the restaurant was incredibly busy and that they were selling numerous bags of chips. West would try the chips and instantly loved them and saw that they had the potential to be big. Archie would report back to Frito-...
Archie West was actually the person responsible for coming up with the name Doritos. Since the chips were golden colored, he wanted to name them something based on the Spanish word for gold “oro.” He would then mix the Spanish word together with the company named fritos and added a D at the beginning. Naming the snack Doritos, which stuck and has b...
To test out if Doritos was going to be a success, Frito-Lay made a soft debut for the chips. Only releasing them in the southwest region of the US. Alex Foods factory became overwhelmed by the demand for Doritos that they couldn’t make enough of the chips. This forced Frito-Lay to begin making the snack at their larger plant in Tulsa, Oklahoma. Bef...
1966 was a landmark year for Frito-Lay. The company would merge with Pepsi-Cola to create a mega company producing both soft drinks and snacks. Unfortunately a Federal Trade Commission antitrust lawsuit from 1963 against Frito-Lay. This lawsuit barred cross promotion between Frito-Lay snacks and Pepsidrinks. The company could be infinitely bigger i...
From the time Doritos were released nationally, they were incredibly popular to the American public. Backed by a successful ad campaign saying that Doritos were “more flavorful and crunchier” than any competing brand. Doritos would quickly become one of the most sold chips in the US in just the first two years of their release.
The execs at Frito-Lay were more than pleased with the success of Fritos, but thought they could be even bigger. They thought if flavoring was added to the Doritos that they could become the most popular chips in the world. In 1968, the first flavored Doritos chips would be released that were taco flavored. People loved them, but they would pale in...
In 1994, Frito-Lay wanted to do a total redesign for Doritos. Everything from the design of the bags to the shape and size of the chips. Frito-Lay would spend $50 million on the redesigns. They would make the Dorito chips 20% larger, 15% thinner with more seasoning and rounded edges. The reason for the round edges was due to a lawsuit against Frito...
The 1990s were one of the most profitable times in the history of Doritos. This was thanks to the successful rebranding campaign and the release of various flavors like 3D Doritos. Unfortunately for Frito-Lay, the success would be followed by a sharp decline in sales and popularity. Sales started to drop after Frito-Lay complied with new USFDA laws...
其他人也問了
When did Doriano start?
Who is Doriano International Limited?
When did Doritos start?
Who is Dorian Ho?
2021年6月8日 · Doritos debuted in 1964 in Southern California. The name means “little golden things” in Spanish, which is fitting because Doritos actually started out as tortilla chips. The inventor of Doritos is unclear. Some say the chips launched at a Disneyland restaurant in the early 1960s called Casa de Fritos.
2015年5月14日 · I started up the fashion chain store Doriano in mainland China. It expanded to 50 outlets at its peak. When the time was ripe, I sold it and started up my own design brand.
Hong Kong (China) Address: Blk, A, 12/F, 106 Prince Industrial Bldg., King Fuk Street, San Po Kong,Kowloon, Website: http://www.doriano.com.hk. Source similar products from other suppliers / manufacturers: Woollen Wear Manufacturers.
Crackers Doriano: buoni come il pane appena sfornato, fragranti e dorati. Lievitazione naturale, sfogliatura a strati, cottura a fiamma viva.
I crackers Doriano, prodotti dalla storica ditta veronese Doria, si distinguono sia per la straordinaria fragranza, la consistenza ed il loro sapore unico e inimitabile. Ideali per uno spuntino in ogni momento della giornata, sono perfetti anche a tavola, in sostituzione
