搜尋結果
1) SEMRush: For Keyword Research and Competitor Analysis. SEMRush is an all-in-one digital marketing tool. It helps with SEO, social media, content marketing, and more. Where it stands out, though, is with search ads. And its PPC Advertising Toolkit contains many features that can help you plan and optimize your campaigns.
2024年9月20日 · Using PPC tools can be beneficial for small businesses aiming to increase online visibility, large corporations managing extensive PPC campaigns, marketing agencies handling multiple clients, and freelancers offering PPC services.
2024年5月21日 · The 9 best pay-per-click tools for marketers. Semrush for an all-in-one solution. Adalysis for split testing ads. AdEspresso for social media PPC campaigns. ReportGarden for small agencies. Optmyzr for agencies with large ad spend. iSpionage for competitor research. Channable for eCommerce feed management. CHEQ Essentials for click fraud prevention
- PPC Management Tools
- PPC Bid Management Tools
- PPC Reporting Tools
- Building Your PPC Toolkit
1. WordStream PPC Advisor
Image Source Cost:$264/month for 12-month plans, $299/month for 3-month plans, or $2,928 for an annual pre-paid subscription. Integrations:Google Ads, Bing Ads, Facebook, LinkedIn and Twitter WordStream’s PPC Advisor targets small business owners who want to take advantage of PPC properly but do not have the finances to hire staff experts or advisors. The software can integrate with Google Ads, Bing Ads, and other major ad platforms. With WordStream Advisor, you can activate the“20 Minute Wor...
2. Optmyzr
Image Source Cost:Sliding scale based on monthly ad spend. For companies with $25,000 ad spend per month, the cost is $249. Integrations include Google, Bing, and Yahoo ads programs I’ve found that for marketers or agencies that want to run multiple campaigns or want more automated features, Optmyzr offers slightly more advanced tools for creating and managing campaigns in bulk. Like WordStream, this paid platform allows you to launch, track, and manage PPC campaigns on different platforms. A...
3. Google Ads Editor
Image Source Cost:Free to Google Ads advertisers Integrations:Google Ads This downloadable desktop application, formerly AdWords Editor, can create, track, and edit your Google ads. Along with performance monitoring, the app allows you to make bulk changes to multiple ads, preview edits in draft mode before they go live, and build or revise your ads offline. The editor works alongside Google Ads, which allows users to create and assign a bid strategy to campaigns specific to the Google bid st...
7. MarinOne Search
Image Source Cost:Plans often start around $500/month. Marin does not specify specific pricing. Integrations include Google, Bing, Yahoo, Facebook, and Twitter MarinOne Search offers bid management features for ads on platforms including Google, Bing, Yahoo, Facebook, and Amazon. According to Marin, the software uses a large pool of data and patented machine-learning algorithms to“allocate budgets and calculate bids.” According to Marin’s tour of its budgeting software, seen below, users can...
8. Skai
Image Source Cost:Varies by company. Skai provides free demos and quotes. Integrations: Compatible with platforms including Google, Bing, Yahoo, and Apple Ads. Skai (formerly Kenshoo) offers a variety of advertising tools related to budget management, search, social media, e-commerce, and app-based ads. The software’s bid management features allow you to make and adjust various bids, including rules-based and model-based bids. You can integrate data from Google Ads and other online ad program...
9. Acquisio
Image Source Cost: Varies based on your company’s ad spend, the number of accounts that will be managed, and the contract length determined between the company and Acquisio. Integrations include Google, Bing, and significant social networks. Acquisio’s bid and budget management tool uses machine learning algorithms to analyze and adjust bids and budget distribution on a 24/7 basis. According to Acquisio, the algorithms are trained toadjust budgets automatically based on seasonality, day of we...
10. WordStream
Image Source Cost:Free with short registration Integrations: Google Ads This WordStream tool, formerly called the AdWords Performance Grader, can give your Google Ads campaign a percentage score based on criteria including text and keyword optimization, keyword quality, click-through rates, impressions, and landing page optimization. The report also gives more information or a sub-score related to each individual piece of criteria. To help users in benchmarking, the report also notes how well...
11. ReportingNinja
Image Source Cost: $20/month (Starter), $40/month (Small), $70/month (Medium, $120/month (Large) Integrations include: Google Ads, Bing Ads, Twitter Ads, Facebook, LinkedIn This software might be a good option for marketers or agencies who wish to build whitelabel analytics dashboards that their clients can access. Aside from the portal, ReportingNina can also be used to schedule and send automated reports to marketers or clients via email. When integrating with Google Ads and/or Bing Ads, a...
12. Octoboard
Image Source Cost: Octoboard offers seven plans with annual and monthly commitment options. Annual plans are $5 to $150 monthly, and monthly, no-commitment plans fall between $18 and $210. Each plan allows a different number of clients as well as access to a different list of features. Integrations include: Google, Bing, Facebook, Twitter, LinkedIn Octoboard provides a number of customizable and white-label reporting templates for marketers and their clients. With the software, you can create...
While all of these tools offer benefits, you don’t need all of them all at once. My advice? Start small. Pick one or two apps that align with current ad goals, and see what kind of data they return. If it’s accurate and actionable, stay the course. If it’s not, tweak the settings and try again. If you’re still not seeing ROI, consider a software sh...
- Pamela Bump
Luckily, marketers don’t have to do it all on their own. With the right tricks up your sleeve, you can optimize your PPC strategy and maximize its return on investment (ROI). Here, we’re exploring the 10 best PPC tools in 2024 and how they help you manage campaigns from start to finish.
其他人也問了
Which PPC software is best?
What are the best PPC management tools?
What are the benefits of using a PPC tool?
What are the best Google PPC tools?
2023年3月30日 · Ultimately, the best PPC software is one that inspires you. From lighting up copy or creative to predicting what your target audience is getting excited about. But you’ve got to get your research, planning, and implementation right.
2024年8月8日 · These PPC tools allow you to maximize the effectiveness of your Google PPC ads. They offer features for keyword discovery, competitive analysis, ad creation, bid management, detailed analytics, and more.
