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  1. 2018年10月4日 · LFC. Liverpool FC today welcomed the world's leading insurance brand, AXA, to the family in a new, long-term partnership. The global insurer, which has today been named ‘Number one insurance brand in the world’ * for the 10th consecutive year, now becomes the club’s first global insurance partner.

  2. 2019年5月3日 · Liverpool FC has today announced that AXA, the world's leading insurance brand, will become a principal partner and the club's new official training kit partner from the 2019-20 season.

  3. 2024年3月5日 · This new partnership with Swire Properties will further enhance LFC’s commercial drive in the region. The club has seen huge growth in its popularity in China and Hong Kong in recent years; it now has close to 50 million supporters across the market, with almost ...

  4. 10th May 2024 Watch Klopp, Elliott, Gakpo, Lijnders and Inglethorpe star in new 'The Reds Roundtable' series with Standard Chartered. Watch as members of the Liverpool FC management and players discuss favourite moments, greatest lessons and best advice in the first of a new series, 'The Reds Roundtable', produced with LFC principal partner Standard Chartered.

  5. The opening of the AXA Training Centre marks a new chapter in the club’s illustrious history. Designed by architects KSS, with input from key club personnel, Liverpool’s vision has been brought to fruition by civil engineering contractors McLaughlin & Harvey. The new 9,200sqm AXA Training Centre creates a combined first team and U23s ...

  6. Liverpool FC has today announced that Hong Kong will be the next location to host LFC World, presented by Standard Chartered.

  7. 2023年5月1日 · Liverpool FC is pleased to announce a new official retail partnership with All Star Partners (ASP) in China. All Star Partners is a leading sports and e-commerce retail company in China, focusing on sports licensing, merchandising and retail for top global sports clubs and organisations. Its mission is to help and support brands to get involved ...