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Update all iOS apps to Audience Network SDK 6.2.1 or higher. Our latest iOS SDK release is SDK 6.3. If you don’t update the Audience Network SDK, ad monetization via Audience Network will be severely limited for people who use iOS 14.5 or later.
Basics. About using ads on Meta technologies to reach people using iOS 14.5 or later devices Overview of key concepts Prepare your app for Apple's SKAdNetwork configuration. Learn how to optimize your campaign setup in Meta Ads Manager to run iOS 14+ app installs campaigns that use Apple's SKAdNetwork.
Ad accounts and campaigns: If you create an iOS 14+ campaign, there are several changes you may need to make to your ad accounts, campaigns and ad sets. Learn about ad account and campaign consideration for people using iOS 14.5 or later devices.
Note: Due to the limitations of iOS 14.5 and later versions, Meta Advantage+ app campaign ads allows you to run concurrent campaigns—one for people using iOS 14.5 or later devices and one for people using devices running iOS 13.7 or earlier. You can switch
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You can set up Apple’s SKAdNetwork to run iOS 14+ ads for app promotion campaigns. Meta's ads attribution system is compatible with Apple's SKAdNetwork and uses Apple's conversion information to develop aggregated attribution reporting for mobile apps.
The iOS 14.5 ATE True Status Rate can help you make decisions about how to run and optimize your Meta ads. For example, a game developer has an app that allows players to purchase tokens. The game developer wants to run an ad campaign to encourage players to make in-app purchases by creating an audience of people who have previously made an in ...
