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Porter himself referred to the Five Forces framework as a micro-environment business strategy tool. This is because it focuses its analysis on specific, immediate forces that might impact a business, such as customers, suppliers and competitors, rather than macro forces, such as social, political, economic or technological factors.
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Porter's Five Forces Framework is a method of analysing the operating environment of a competition of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness (or lack thereof) of an industry in terms of its profitability.
