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  1. 海洋 海洋是地球的生命之源 野生生物 非法野生生物貿易和消費正威脅世界標誌性物種的生存。 為了保護這些物種及人類健康,我們必須停止相關貿易和消費。 米埔及濕地 東亞沿岸的濕地是數千萬水鳥的中轉站和渡冬之地。 遷徙過程中,沿途的濕地就是牠們休息、進食、補充能量之所。

    • 資料庫

      建立人類與大自然和諧共存的未來 聯絡本會 私隱政策 版權 ...

    • 我們的工作

      從管理米埔自然保護區到保護稀有物種,我們不斷努力、迎難 ...

    • 訪客中心

      世界自然基金會香港分會分別透過位於元朗的米埔自然保護區 ...

    • 訂閱

      訂閱熊貓電子報,每月獲取最新資訊,了解我們為阻止香港自 ...

    • 支持

      世界自然基金會香港分會支持本會 WWF需要您的支持,無論您 ...

    • 米埔及濕地

      東亞沿岸的濕地是數千萬水鳥的中轉站和渡冬之地。遷徙過程 ...

    • 野生生物

      除非遏止非法貿易,否則老虎、大象、犀牛以及許多其他物種 ...

    • 公眾教育

      WWF 為學生、青年、教師、公眾、企業夥伴及相關持份者組織 ...

  2. wwf-brand.azurewebsites.net › publications › global-logoGlobal logo | WWF

    Today our global logo looks like this. It has four elements – the panda icon, our initials WWF and the copyright and trademark logos. All these elements are locked up together and shouldn’t be separated. The panda icon and our initials are internationally registered and trademarks.

  3. WWF logo演变史 WWF的筹建者们一致认为它的形象极适于作为组织的标志。 第一个草图是由英国环境主义者和艺术家Gerald Watterson打的底稿。 WWF的筹建者之一,Peter Scott爵士,在这个基础之上,绘制了第一个正式的WWF徽标。

    • 1961
    • 1961 – 1970
    • 1970 – 1986
    • 1986 – 2000

    In the initial version, a panda is drawn. The style is schematic; the contour, like the animal, is already in the process of extinction, so it was hastily sketched on paper while it was still visible. The cute panda is taken in a circle as if surrounded by care.

    In the same year, designers presented the second version of the logo. They enlarged the image, gave it detail, and removed the circle.

    In 1970, the name of the organization was changed: “for nature” was added to the “World Wildlife Fund.” In connection with this, the logo was revised. The panda has sad eyes, looking directly at the surroundings. The animal’s claws were removed to emphasize helplessness and defenselessness.

    The animal is depicted standing on all fours, and the abbreviation of the charitable fund – “WWF” – is placed under the drawing. The eyes are not visible: the artists left only the characteristic black spots.

  4. Typography. Tone of voice. OUR LOGO IS ONE OF THE MOST POWERFUL SYMBOLS ON THE PLANET. © Bernard De Wetter / WWF. Our iconic logo is at the heart of all our communications – and is recognized all over the world. Logo. What is the story behind WWF’s panda logo?

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  6. The giant panda is the featured animal on the logo for World Wildlife Fund as a symbol of all endangered species that would be able to thrive if permitted the range and natural environment of their origin. Our logo is representative of World Wildlife Fund's commitment to protect wildlife and wild spaces.

  7. Known worldwide by its panda logo, World Wildlife Fund (WWF) leads international efforts to protect endangered species and their habitats and address global threats such as pollution, over-fishing and climate change.

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